Let’s assume you’re familiar with marketing funnels. Traditionally, you would get someone’s contact details and then email them or call them to introduce them to your brand and familiarise them
Marketing lingo is always changing. When you start trying to communicate complex strategies, and the value of different tools to the higher-ups, speaking the right language is critical.
Your social media marketing strategy brings together the what, why, how and when of everything you plan to do with your business or brand on social media.
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