5 strategies to pivot your general practice for more high-end treatments

If you’re trying to pivot your general dental practice towards more high-end treatments, then you’ve probably felt:

  • Stuck in the sea of sameness
  • Wanting to stand out
  • Be different
  • Be seen

I get it.

But here’s the thing.

Where do you start? 

Fortunately, you’re in a space where demand for high-end treatments continues to grow.

Sure, you get months where demand waxes and wanes but overall… populations are growing, lifestyles are improving and desires for beautiful smiles continues to grow.

And then there’s you. And your associates. Craving to take on more high end cases.

Let’s say you’ve got the competence and confidence to take on more high end cases.

The good news is that you’ve done the hard work already.

You’ve got existing patients, stable revenues and a firm platform to grow from.

Five proven strategies to elevate your dental practice

With a foundation of existing patients and steady revenue streams, transitioning to a more upscale setup can be smoother than anticipated. Here are five transformative strategies to consider:

1. Targeted Online Advertising

Select the lead generation strategy that puts you in front of your ideal cosmetic patients. You see, online advertising can help you reach potential patients where they’re spending most of their time – online. And not just reach them once. But consistently. Following them around in their news feed.

2. Enhancing Patient Experience

Invest in improving your patient experience and staff communication skills… it’s not enough to just generate leads for cosmetic treatments – you also want to convert these leads into initial consults. That’s where front desk processes come in. And having the right elements that contribute to a 5-star patient experience.

3. Open Doors to Free Consultations

Be open to providing free consultations. Reduce the barriers to entry. Give yourself and your team more opportunities to refine your processes, workflows and capabilities whilst also offering your patients an opportunity to visit your practice.

4. Invest in High-Quality Content

Create high-quality content. I’m talking about natural imagery of your practice, your team and a library of before / after images with happy patient smile makeovers. Let your future patients see themselves in your success stories and case studies.

If you’re ready to chat about:

  • Attracting more new patients for high end treatments,
  • Dialling in anywhere from 20-60 new booked appointments each month, AND
  • Partnering with a team that cares about your business as much as you do…

… Then book a call and let’s see if or how we might be able to help:

BOOK A CALL

Here’s to building better businesses, together 🙌