Efficiency is key when it comes to investing in advertising. As marketers, our goal is simple: to help our clients convert every dollar spent into five or even ten dollars in return. But achieving this outcome isn’t just about running ads—it’s about implementing a comprehensive system that maximises advertising effectiveness while also optimising patient conversion and retention. Enter the Patient Growth Mechanism—a holistic approach that combines advertising, patient conversion, and delivery processes to drive exceptional results.
1. The power of the triage call: A vital component of effective advertising systems
In the realm of effective advertising systems, one often-overlooked element is the first impression a prospective patient has with your practice—the triage call. This crucial moment occurs when a well-trained client experience manager reaches out to discuss the patient’s inquiry. But what exactly makes a triage call effective? It’s all about asking the right questions—those that not only gather valuable information but also build rapport and establish a sense of connection with the patient.
2. The 3 must-ask questions for building value and connection
So, what are these must-ask questions that can make all the difference in your triage calls? These questions serve a dual purpose: they provide insights into the patient’s needs and preferences while also demonstrating genuine care and interest in their well-being. By asking the right questions, you not only gather valuable information but also lay the foundation for a trusting and mutually beneficial relationship with the patient.
3. Leveraging training videos for enhanced performance
To help you master the art of the triage call, we’ve created a free training video that delves into the three must-ask questions and offers valuable insights into their implementation. Whether you’re a seasoned practitioner or new to the world of patient communication, this video is packed with actionable strategies to elevate your triage call game and drive better patient outcomes.
Level up your practice with the Practice Growth Accelerator Program
Ready to take your dental business to new heights? Our flagship Practice Growth Accelerator Program is designed to help you fill your new patient pipeline, build your authority, and empower your team to excel in patient communication. With limited spots available, now is the time to seize this opportunity and unlock the full potential of your practice. Request a Strategy Session with us today, and let’s embark on this journey of growth and success together.