Honda North

Honda North
Honda North

Client: Honda North

Services: Google AdWords, Facebook Ad Campaigns

Overview

Honda North is a WA based Honda car dealership. They are referred to as the Home of Honda as one of the earliest dealerships in WA opening their doors in 1987. Honda North is consistently among the top performing dealers in Australia and continue to be recognized with the Dealer Excellence Awards. Honda North had previously advertised using Google Ads but wanted to partner with Searchbox to grow their digital strategy.

The process

Searchbox worked with Honda North to carve out a Social Media Ad & Content strategy for Facebook & Instagram, delivering monthly ad campaigns based on promotions from HQ. Searchbox established dynamic retargeting product ads with used cars, so that Honda North was able to move more stock. Searchbox also worked closely with Honda North to restructure their Google Ads strategy. Searchbox was able to install tracking for Honda North, to give richer insights into campaign and website performance.

The results

  • Achieved a conversion rate of 12.97% on Google Ads
  • Increased social media presence across Facebook & Instagram
  • Social Media Ads contributed to 17% of total enquiries, up from 0%
  • Honda North experienced a notable increase in enquiries for used cars

 

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