Enhance Fashion Accessories is a West Australian owned and operated business specialising in women’s fashion accessories. Established in 1999 as a bricks and mortar business, Enhance has since grown to 6 stores in WA. In 2017, Enhance approached Searchbox to assist with creating an e-commerce store specifically for Hats and Fascinators.
Searchbox worked with Enhance to design and develop a new website. Enhance required a website with a simple back-end and easy to use functionality for their customers. Searchbox determined that a customized Shopify website would best suit the Enhance requirements. The website included a product filter section and simple cart process. Once the website was completed, Enhance engaged Searchbox to formulate and execute their e-commerce marketing strategy. Searchbox implemented Dynamic Product Remarketing and Google Shopping, as these channels were most appropriate for the Enhance audience and budget.
User friendly e-commerce website designed and developed
Training provided to Enhance on how to use the back end
Online sales over 12 months increased by 166%
E-commerce conversion rate of 4.41% (massive for online stores)
Searchbox is currently working with Enhance to formulate a strategy for collecting and marketing to their customer email list, along with up-selling, and cross selling strategies.