Gemmill Homes has been known for building beautiful homes in Perth since 2004. Gemmill Homes is a home builder that will deliver what they promise, on time and on budget. They have the experience and knowledge to solve home building problems quickly and easily.
131 leads in 4 weeks using just 70% of campaign budget
Lead quality rating:
Costs fell from $140 per lead to just $15 per lead
Record home sales in the midst of a global pandemic
We developed a marketing funnel and lead nurturing system. We did away with the previous lead generation method, which involved prospects downloading a brochure of a floor plan.
Our funnel drove traffic that clicked through our precision-targeted ads to a specifically developed set of landing pages promoting Gemmill’s “Complete Series” range. On the first of the landing pages, prospects completed a form if they wanted to get in touch with the sales team directly. Unlike the brochure download, this reduced the number of steps in the funnel and made it easier for people to get in touch with their team.
All of these changes resulted in an overall increase of high-quality leads and reduction in ad spend.
The Gemmill Homes sales team also reported an increase in closed sales due to the improved quality of leads along with the automated lead nurturing process that had been established as part of the marketing funnel.